Simply put, a SWOT analysis provides a means to assess your organization and its current position in the marketplace. A properly constructed SWOT can effectively evaluate your company’s product or service and how it is positioned against other competitors. 

I believe business owners continue to have had some hesitancy as to whether to adopt an extensively used — and what may be perceived as — a highly abused marketing channel, Short Message Service (SMS), aka Text Messaging.

As a small business owner who sends emails to your customers or an email marketer creating campaigns for your clients, you may have thought, "It's just a subject line. It's no big deal, right?"