# Memes
You have a great product or service.
Don't fall into the trap of lowering your price to compete with other providers.
The value of your offer should be more than a discounted price. If that message is marketed clearly, your customers will realize that the value of your band has more to offer than a discounted price.
Be sure to join the Marketing Eggheads FaceBook Group: @marketingeggheads
We're posting great stuff there and are open to discussions about marketing and digital strategies.